Celebrating Australia

After the success of the previous Campaign, our client had a strong taste for high quality Production Value on a small budget.

However, I’ve included this film not for its Production Value but for the journey it took to get there.

Lawyers were engaged from the outset as well as Spokespeople for Indigenous Rights and Gay & Lesbian Pride. It was crucial to us as an Agency as well as the Client that our portrayals were both historically accurate and sensitive. Getting the lead Cast involved early on in writing workshops with The Director was key in showing our intent to work collaboratively. Taking on a project as controversial as this one wasn’t without its backlash which meant professionalism and confidentiality was imperative.

Engaging Celebrities of varying fame from Renowned Olympians, to Celebrity Chefs to emerging Comedians from of the LGBTQ Community and the Drag Queens of the moment, it was a careful juggle to ensure everyone had their voice and felt satisfied enough with the outcome that they were willing to get behind it and promote on their own Social Media Channels.