House Of Sparkling

Treasury Estate came to us with a brief that they wanted to get consumers involved and reward them for loyalty so our team came up with “The House of Sparkling” – a both metaphoric and physical space where people could enter a competition to win a piece of ‘the House’. My role was to bring the ‘Sparkle’. Lets just say I went from not knowing my Aquamarine from my Topaz to being quite the expert on Precious Gems. After careful extensive investigation and engaging a Partner on the front line in Cambodia I commissioned the purchase of half a million dollars worth of Precious Gems which were to become Prizes.

This was a multifaceted project. There were over 70 x deliverables with a live draw via an intricate Microsite.

I engaged Fabien Ruiz (the world’s most Awarded Tap Dancer and Choreographer from the film ‘The Artist’) to represent the physical House of Sparkling with a bespoke designed set featuring an antique & priceless Chandelier.